SEO • PPC • CONTENT • ANALYTICS

Strategy that
earns attention.

Search-led strategy

Commercial clarity

Measurable learning

Antimicrobial resistance campaign strategy presentation

FEATURED PROJECT

Turning a global health challenge into a clear campaign.

For the Future Communicators Challenge, I built an integrated AMR campaign connecting audience insight, strategic positioning, channel planning and measurable public-health communication.

  • Strategic analysis and market context
  • Audience behaviour and message design
  • Channel roadmap and execution planning

WHAT I PRACTISE

Four disciplines. One growth system.

SEO

Technical foundations, intent-led content and authority building.

Google Ads

High-intent campaigns shaped by data and commercial goals.

Content

Useful stories that build relevance, trust and demand.

Analytics

Clear measurement that turns performance into next actions.

Certifications

SEO & PPC experience backed by an MSc in Management with Digital Marketing and practical industry training.

Comprehensive Digital Marketing Certified

Comprehensive Digital Marketing Certified

23+ hours covering SEO, Google Ads, PPC, social media and conversion optimisation.

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Next XR Group Internship for 3 month

Next XR Group Internship for 3 month

Hands-on SEO, keyword research with Google Keyword Planner and Ahrefs, and Google Ads management.

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G4 Certification

G4 Certification

Certified in Google Analytics 4 to track behaviour, analyse traffic and deliver actionable insights.

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Email marketing Automation basics

Email marketing Automation basics

Inbound SEO fundamentals and full-funnel email marketing strategies.

INSIGHTS & CASE STUDIES

Ideas that move business forward.

Explore practical SEO and digital marketing guides, alongside case studies that connect business challenges with strategic thinking.

FEATURED CASE STUDY

From insight to campaign strategy.

Explore the thinking behind the antimicrobial resistance campaign.

Explore the project →

STRATEGY & SKILLS

SEO & Digital Marketing

SEO, content, paid media and analytics — practical guides for building your digital marketing knowledge.

CHALLENGES & STRATEGY

Case Studies

Explore campaign thinking, practical challenges and the lessons behind each project.

New articles are on the way.

Let’s turn intent into action.

Explore the work or start a professional conversation on LinkedIn.