Real world project
Attending the PM Society Careers Event in London directly inspired my participation in the Future Communicators Challenge, where I developed a strategic campaign on Antimicrobial Resistance (AMR) as yo can see in the picture. By combining digital marketing principles with healthcare communications, I created an integrated multi-channel roadmap and executive messaging to drive measurable public health awareness. This hands-on experience reinforced my ability to leverage data-driven digital strategies to solve complex, real-world communication challenges within regulated industries.
Strategic Analysis & Market Context
Target Audience & Consumer Behavior
Brand Positioning
Channel & Execution Strategy
Area of Practicing
Below Leveraging hands-on experience across SEO, PPC bidding, technical content creation, and data analytics, I deliver targeted digital marketing strategies that drive organic reach, maximize campaign ROI, and build long-term brand authority.
Google PPC Ads
Targeted search and display campaigns designed to drive high-intent, converting traffic and maximize your return on ad spend.
Content strategy
Data-driven content frameworks and keyword mapping built to establish brand authority, engage your target audience, and capture organic search traffic.
SEO
Comprehensive technical, on-page, and off page SEO optimizations engineered to fix crawl errors, boost search engine rankings, and scale organic revenue.
Social media marketing
Data-backed paid and organic social campaigns targeted to expand brand awareness, grow community engagement, and turn followers into loyal buyers.
Certifications
SEO & PPC Analyst with hands-on internship experience across business development, SEO keyword strategy, PPC management, and web optimization. Backed by an MSc in Management with Digital Marketing, a 23-hour live project completion certificate from Next XR Group, and formal Udemy certification covering SEO, Google Ads, social media, and analytics.”
Comprehensive Digital Marketing Certified
Completed 23+ hours of intensive training covering SEO, Google Ads, PPC campaign setup, social media, and conversion optimization.
Next XR Group Internship for 3 month
Applied hands-on SEO execution, keyword research using Google keyword planner and Ahrefs, and Google Ads management during a live 3-month placement.
G4 Certification
Certified in Google Analytics 4 to track user behavior, analyze traffic sources, and deliver actionable, data-driven performance reporting.
Email marketing Automation basics
Accredited in inbound SEO fundamentals and full-funnel email marketing strategies built to nurture leads and drive audience engagement.