SEO • CONTENT • ANALYTICS
Hi, I’m Mahesh Rathod.
I’m an MSc Management with Digital Marketing graduate with hands-on experience in keyword research, SEO audits, on-page optimisation and content creation. Through Tarsseo, I share my work and develop practical skills on a live website.
Practical experience
Digital Marketing Intern — Next XR Group Pty Ltd
May–July 2025
During my internship, I researched keywords using Semrush and Google’s free tools, created SEO-focused content and analysed competitors to support content planning. I also managed a website testing environment, applied SEO audits and technical improvements, and developed my understanding of Google Ads and PPC fundamentals.
Sales Representative — Unique Consilium
Part-time, February–May 2025
I managed client accounts and maintained customer relationships. This experience strengthened my appreciation of clear communication and understanding a customer’s needs.
What I bring to a team
SEO and content: keyword research, search intent, competitor analysis, audits and on-page optimisation.
Analysis and reporting: Google Analytics 4, Power BI, Looker Studio and Excel.
Paid search foundations: Google Ads, bidding strategies, quality scores, A/B testing and CTR, CPC and CPL analysis.
Selected projects
Tarsseo — personal website: a live environment for developing content, managing pages and testing SEO improvements.
UK supermarket sales dashboard — analytical project: a Power BI dashboard exploring sales performance, market trends and consumer behaviour.
PM Society Case Challenge — AB Pharma: campaign strategy, content planning and a measurement framework developed for a case challenge.
Education and development
MSc Management with Digital Marketing, University of Hertfordshire — 2025.
Digital marketing training through Udemy — 2024; Virtual Internships Program certificate of completion — 2025.
I speak fluent English and am learning German. I also served as a student representative, supporting university event coordination in 2025.
Let’s talk
I’m interested in SEO and digital marketing opportunities where I can contribute, learn and build measurable experience. For a role or a defined website project, send me the details and we can discuss the fit.